World Link is a ficticious branding concept company for adoption. The goal for this project was to create a modern design that felt refined, fresh, and welcoming.
When creating the logo, I decided on three elements I wanted to convey. A "W", a globe, and a hug. To portray an embrace, I used an isometric grid to create an abstract "W". I wanted it to feel reminiscent of a human form, and I feel I was successful in conveying that subtlely.
To further reinforce the aspect of connectivity, I also animated the logo. The logo animates in form the back left corner coming in from behind the globe. This wraps around to the other side and completes the "link".
